Nowadays, the use of multimedia  is blossomed in various field especially in entertainment and education. For me, multimedia is content that can be recorded, display, watch (i.e. movies, e-learning) which use the combination of text, graphic, audio, video and animation. Most people can retain 95% of the message delivered compared to 10% only if read from the text. So, the delivered message can be catch up effectively by audience or user if all the element  are combined together instead of the use of text only.